By THE STAR
Plans to launch more innovative property products and concepts will keep Country Heights Holdings Bhd busy in the niche property segment. The company is focusing on the healthy living sector to expand its property busines.
COUNTRY Heights Holdings Bhd wants to take advantage of the positive property market environment by launching more innovative projects that cater to the people’s changing lifestyle.
Managing director Tan Sri Lee Kim Yew said the company would put its expertise in product innovation to good use and was looking forward to replicate more resort developments such as Mines Resort City in other parts of the country.
“There is potential to develop more such resort cities and other niche residential enclaves in different parts of the country to cater to the growing demand for such products. We will target both local and foreign buyers,” he told StarBiz.
Lee said innovative lifestyle residences in resort settings would drive Country Heights’ expansion in the property arena.
The company’s latest initiative, dubbed the sports living concept, is to incorporate a wide range of sports and recreational facilities in its residential developments.
So far, there are two such sports-themed developments in Country Villas, Kajang and Cyber Heights Villa in Cyberjaya.
In Country Villas, Kajang, 412 units of Mediterranean-style houses priced from RM380,000 to RM480,000 have been completed and in Cyber Heights Villa, there are 510 low-rise condominiums priced from RM400,000 to RM500,000.
The third sports living concept project will be Kolej Heights Utara in Kubang Pasu, Kedah, that comprises bungalow lots, commercial lots, super-link homes, and shop houses.
The 489-acre project was launched by the Sultan of Kedah yesterday.
Lee said a few more sports-themed projects had been lined up for launch over the next few years.
Meanwhile, at Country Heights Damansara, more creative bungalows will be built to attract the high net worth buyers.
According to Country Heights chief executive officer Datuk C. S. Ong, instead of just bungalow lots, the company would be building bungalows for sale.
“We are looking at very unique layout concepts that suits the natural undulating terrain of the land here. With land sizes of 13,000 to 14,000 sq ft and built-up of 7,000 to 8,000 sq ft, the residences will be priced from RM6mil to RM8mil,” he said.
Given its lush natural greenery and the low density of fewer than two houses per acre, Ong is confident of a strong take-up for the bungalows.
“This is the last tract of sizeable freehold land in Kuala Lumpur that can accommodate such lavish landed residences,” Ong said.