By THE STAR
KUCHING: Hock Seng Lee Bhd (HSL) will embark on its most ambitious high-end mixed development project – La Promenade.
With an estimated gross development value (GDV) of RM600mil, the project is an exclusive gated community in Sungai Kuap area, near Kuching International Airport.
Wholly-owned subsidiary Hock Seng Lee Construction Sdn Bhd will undertake the project, which will have more 1,000 houses, a commercial centre comprising 200 shophouses and office blocks, an international school and a clubhouse.
Executive director Yii Chee Sing told StarBiz the project was now in the detailed planning stage.
Yii said the company expected to start work early next year on another major mixed development project in Samariang Aman in Bandar Baru Samariang, Kuching where it was now building 642 houses.
“This project will comprise 220 shophouses, a seven-storey office block, a mall, a hypermarket and a food court. It will be implemented in three phases over three years,” he added.
On the multi-phased Samariang Baru residential development, he said the first 90 terrace houses had been delivered to buyers. Construction work is under way for 236 more units, which have been sold.
Yii said the company’s two other ongoing residential developments were the Highfields (175 units) in Batu Kawa and Lavender Hills (64 units) at the 21.6km stretch of Jalan Kuching-Serian.
The company is set to launch its first housing project outside Kuching – Vista Parade (39 units) in Sibu – later this year. It also plans to expand its property development to Miri and Bintulu.
Yii said HSL, which diversified into property development in 2000, was tapping into the segment of affordable units priced below RM200,000.
“Our signature product is the courtyard terrace which greatly enhances the ambience of single-storey houses by bringing light and ventilation into the centre of the home.”
Yii attributed the strong demand for HSL-built homes to its variety of innovative design choices.