Property portals to offer new experience for buyers

By BERNAMA

KUALA LUMPUR: Two Internet-based property portals are now offering potential buyers virtual 360-degree interior and exterior views of properties anytime anywhere.

iProperty.com.my and iLuxury.com.my, subsidiaries of Asia-based IPGA Ltd, have introduced the new technology called iVirtual, which a number of local developers have adopted to enhance the property shopping experience for their potential buyers.

As iVirtual worked synergistically with traditional marketing tools such as photographs, brochures and floor plans, it helped developers and agents substantially increase the effectiveness of their marketing campaigns and improve sales results, said an IPGA statement yesterday.

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