By THE STAR
IN the past, setting up an office was a simple matter. If your company is small, you can have an office in a traditional shop office; and if you needed bigger space and a better image, an office building in a good location may be necessary.
However, with so many traditional-type shop offices being built over the years, people are looking for better designed offices as well as retail spaces that can give that “wow” factor not only to their customers but also boost the business owners’ ego.
So these days you have the new-look shop offices (like Uptown 37 featured in the previous column) featuring a refreshing concept.
YTL Land’s freehold d7 Sentul East, Kuala Lumpur, is another winner.
All 100 units of the phase one d7 were snapped up in just an hour of pre-launch sales on Sept 8.
The launch price started from RM380 per sq ft (psf), with units ranging from 870 to 1,500 sq ft.
YTL Land & Development Bhd executive director Datuk Yeoh Seok Kian said: “This overwhelming response speaks quite clearly of a pent-up demand for office space in Kuala Lumpur. We are seeing buyers that aren’t just looking for the traditional office shoplots of the past. They are discerning about the type of place they choose to do business, because the location is very much a reflection of their image to their customers,” said Yeoh.
“It’s heartening for us to see how so many highly discerning people have embraced Sentul as a modern vibrant place to live and do business in. A major selling point for a commercial hub is connectivity and d7’s connectivity is no doubt a big selling point, given the various road and rail options available.”
Indeed, highways such as the Sentul Link, the Duta-Ulu Klang Expressway (DUKE), the Duta-Segambut Link, and the KTM and STAR stations nearby serve this RM80mil development.
As Yeoh pointed out, many people are unaware that KLCC, Damansara Heights and Mont’ Kiara is just a 15 minute drive while KLIA was a mere 45 minutes away.
Yeoh said d7 was developed for those in the service industry, such as architects, designers and lawyers who saw the need to stand and opting for an architecturally iconic office space instead of the traditional shop offices.
He said d7 would feature an iconic architectural concept, designed exclusively with the next generation in mind. “It will have cutting-edge duplex offices, boutique offices with retail and food and beverage outlets, and lush landscaping with water features and artistic sculptures in the atrium area.”
“We’re confident d7 will invigorate Sentul by infusing a new vibrancy into an area that is already treasured for its rich historical background and business heritage. It will be the perfect commercial location with its Sentul Walk frontage and connectivity. Besides being fully broadband enabled, the offices are accessible by lifts and the building watched over by 24-hour state-of-the-art security systems.”
The successful launch of d7 is also a milestone in YTL Land’s urban renewal efforts for Sentul as without a successful residential community, it would not be able to introduce the commercial part of the puzzle. Thus d7 will invigorate Sentul East’s stylish cosmopolitan environment and with a design that is ahead of its time, d7 is poised to be the future hot house for businesses in the city and finally eradicate the old railway town image.
By placing great importance on customer feedback and research, YTL Land constantly identifies niche customer needs and zero in on what buyers really want so it could develop products to suit their preferences.
“We conceptualised d7 after research showed a pent-up demand for office space in KL, and the increasingly discerning buyer who wanted to stand out and make a bold statement with his choice of office space,” said Yeoh, adding that with buyers spoilt for choice, developers must stretch themselves to create more innovative products.
Due to strong demand from buyers, YTL Land will offer for sale – ahead of schedule – phase two of d7 boutique offices.